Helping Hand

The primary objective of the Helping Hand project was to craft a distinctive brand identity, encompassing logos, colors, typography, and packaging. The intention was to make the arrival of each Helping Hand product feel positive and personal. The brand showcases a vibrant and playful style, characterized by minimal and illustrative elements, paired with a clean and timeless font combination. Through colorful yet muted colors, we conveyed a message of happiness and hope that aligns with the narrative and mission of Helping Hand – to offer parents a unique, durable, and cost-effective product that helps take the weight off of holding a car seat.